My name is NaToya Rhodes, the owner and founder of Choose Joy Apparel & Merchandise. I am a wife, a nurse, and a mother of two beautiful children. My vision and purpose is to fashionably spread joy to all, while making a meaningful impact in the lives I encounter. Choose Joy is not only a catchy phrase, but it is a lifestyle, a personal declaration, and my story. I went through a period in my life where being Joyful was the furthest thing from my grasp. Now, with much prayer, self devotion, and Psalms 30:11 being my anchor, I am able to Choose Joy.